Creating a Plan to Make the Most of Your Marketing Dollars

The limited marketing budget of most small businesses makes it imperative that they know where—and where not—to spend those precious dollars and how to plan a campaign which maximizes benefits from them. Robert Ragsdale is the founder and brand strategist of Bracco HPF, a marketing consultancy which helps small businesses develop effective communications. Mr. Ragsdale will help attendees to:

• Identify their ideal customer
• Find the types of advertising which will connect with this customer
• Create a message which catches and then sells
• Prioritize (and minimize) advertising dollars throughout the year
• Engage others to act as their brand ambassadors
• Construct a sample marketing plan.